If you’re planning a trip to the Fuji Five Lakes area—such as Lake Kawaguchiko or Fujiyoshida—you’ve probably seen the iconic photo of Mt. Fuji perfectly framed behind a Lawson convenience store.
As a local living in Fujiyoshida, I often see tourists get confused because there isn’t just one Lawson. In fact, there are two popular ones near Kawaguchiko Station.
If you want the best photo spot and overall experience, here’s the one I recommend.
Most travelers don’t realize that there are two specific Lawson locations people talk about. Both are near Kawaguchiko Station, but they offer very different experiences.
1. Lawson Kawaguchiko Station (The Crowded One)
This Lawson is the one closest to Kawaguchiko Station, so it’s almost always packed.
Getting a clean photo is tough. There are usually lots of other tourists around, and traffic here can be pretty busy.
Google Map
2. Lawson Fujikawaguchiko Town Hall (The Recommended One)
Our tour guests at the iconic Lawson
This is the one I recommend: Lawson Fujikawaguchiko Yakuba-mae (Lawson Fujikawaguchiko Town Hall), located about a 15-minute walk from Kawaguchiko Station. (just 3 mins by car)
While it’s still a very famous photo spot, it is much more spacious than the Lawson right next to the station. Because it requires a short walk, the crowds are usually more manageable. This is also the spot where Mt. Fuji looks truly massive behind the iconic Lawson blue.
If you have a car and want a quieter experience, I recently found another Lawson spot that is definitely worth visiting: Lawson Narusawa Store.
Located about 10 minutes by car from the Kawaguchiko area toward Narusawa, this Lawson also offers a beautiful view of Mt. Fuji.
What makes this spot especially appealing is how peaceful it feels. Compared to the more famous Lawson locations near Kawaguchiko Station, there are very few tourists here, making it a great place to enjoy the scenery without the usual crowds.
It may not be as well known on social media, but if you’re looking for a more relaxed and local-feeling Mt. Fuji photo spot, this is absolutely a hidden gem worth checking out.
Address: 3616-1 Narusawa-mura, Minamitsuru-gun, Yamanashi 401-0320, Japan